Bakery ingredients have been the forefront of our company for more than a decade now.
We are very passionate in bringing ingredients especially for bakeries in Brunei to use to create a diverse range of products from cakes, breads, pastries to even traditional Malay/Chinese/Indian sweet delicacies.
We prioritise in working collectively with bakers and cooks of all types of bakeries and restaurants to ensure the entirety of demand is met.
Bakery ingredients have been the forefront of our company for more than a decade now.
We are very passionate in bringing ingredients especially for bakeries in Brunei to use to create a diverse range of products from cakes, breads, pastries to even traditional Malay/Chinese/Indian sweet delicacies.
We prioritise in working collectively with bakers and cooks of all types of bakeries and restaurants to ensure the entirety of demand is met.








Plastic
We supply a variety of plastic containers of different sizes that are multipurpose as well. We have been working collectively with a Malaysian company that has mastered their craft in plastic making since 1971 and has become a household name in both Brunei and Malaysia. These containers are not only aesthetically pleasing but are also very durable.
Click here to check out these plastic containers.
Plastic
We supply a variety of plastic containers of different sizes that are multipurpose as well. We have been working collectively with a Malaysian company that has mastered their craft in plastic making since 1971 and has become a household name in both Brunei and Malaysia. These containers are not only aesthetically pleasing but are also very durable.
Click here to check out these plastic containers.
Cake Accessories
Our cake accessories ranges from cupcake cases, cake boards, cake boxes, candles, decorations, cake tie, cake knife and much more to cater to primarily bakeries in Brunei but also for home bakers too. We supply different sizes for each item with various designs and colour schemes.
Our story,
It all began when a humble young man had spent all his youth in the fishing trade with his father and had the aspirations to be a literal ‘jack of all trade’. He showed great resilience in ensuring he was fully equipped to chase this dream through his pursuit in education and experience. He found himself stocking supermarket shelves to being the highest grossing salesman to managing one of the nation’s top sales team. It was only a matter time he was reeled to the idea of being a trader on his own.
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In 2003, he acquired Sin That Enterprise Sdn Bhd; a trading house established in 1995 that focused solely on bakery ingredients. He quickly diversified his range of products sourced from around the globe to service a wider range of customers. This meant outgrowing a 1,500 sq ft store to a 15,000 sq ft headquarters equipped with top of the line logistic and warehousing assets.
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Bakery ingredients remains the backbone of the company but now is accompanied by dairy products, frozen meats and seafood, poultry, edible oils, confectionaries, food commodities, condiments, snacks, beverages, packaging, cleaning products and materials.
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Bakeries were the only customers we had but now we service all streams; hotels, restaurants, catering, cafes, street hawkers, home bakers, supermarkets, mini marts, convenience stores, on and offshore oilfield catering and international vessel procurement.
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Sin That Enterprise Sdn Bhd is now deemed the food and beverage hub for all of Brunei; a jack for Brunei’s trade.

What a pleasure! I am Peterson Wong,
The mastermind behind Sin That's exponential growth, this is him.
With over 40+ years of sheer dedication in this field, he humbly continues to stay relevant in ensuring Brunei's food and beverage industry is well-injected with a diverse range of global products. His vast interest in trading still burns ever brighter as he continues to be a reliable player in Brunei's promising market today.
